diff --git a/bizdevbible.md b/bizdevbible.md
index 0c26eda..4e363f2 100644
--- a/bizdevbible.md
+++ b/bizdevbible.md
@@ -17,23 +17,31 @@ The Polkadot Cloud is targeted toward large scale Web3 applications which plan t
 One Core on the Polkadot Cloud can execute 1,500 transactions per second, which is approximately 4 billion transactions per month. We have seen applications easily execute nearly 10 million transactions in a month without an issue.
 
 The Polkadot Cloud will be the best place to onboard:
-- Businesses that want to migrate already existing large volumes of traffic.
-- Custom Web3 solutions, which gain access to low level building primitives.
-	- Privacy Chains
-		- Trusted Execution Environments (TEEs)
-		- Zero-Knowledge Systems
-	- Large State Chains
-		- Large File Storage (IPFS, Filecoin, large individual files)
-		- Large State Trees (billions of items)
-	- Social Networks
-		- Feeless transactions
-		- Subsidized operations and usage
-		- Businesses looking to abstract the blockchain from their users.
-	- Low Latency Applications
-		- Gaming
-	- MEV Resistance / Control Over Transaction Ordering
-		- Specific kinds of DeFi
-	- etc..
+
+#### High-Volume Businesses
+- Businesses that want to migrate already existing large volumes of traffic
+
+#### Custom Web3 Solutions
+Custom Web3 solutions gain access to low level building primitives:
+
+**Privacy Chains:**
+- Trusted Execution Environments (TEEs)
+- Zero-Knowledge Systems
+
+**Large State Chains:**
+- Large File Storage (IPFS, Filecoin, large individual files)
+- Large State Trees (billions of items)
+
+**Social Networks:**
+- Feeless transactions
+- Subsidized operations and usage
+- Businesses looking to abstract the blockchain from their users
+
+**Low Latency Applications:**
+- Gaming
+
+**MEV Resistance / Control Over Transaction Ordering:**
+- Specific kinds of DeFi
 
 The Polkadot Cloud will not be the best place for:
 - New businesses that are still trying to create a customer base.
@@ -60,35 +68,43 @@ The Polkadot Hub also has Polkadot native features such as:
 These should appeal to non-developer audiences in addition to developers passionate about the Web3 space.
 
 The Polkadot Hub will be the best place to onboard:
-- Low Time Investment Builders
-	- New Developers
-	- Tinkerers
-	- Explorers (i.e. experts from other ecosystems)
-- Short-Term Projects
-	- Hackathons
-	- Fundraising
-	- Executing Legal Contracts
-- Low Overhead / Small Teams
-	- Meme coins
-	- Whitepaper deployment
-- Passionate Users
-	- Active Polkadot Community
-	- Active Users of Polkadot Hub Applications
-	- Stablecoin Users
-- Polkadot Native Extensions
-	- Account Abstractions
-	- DAOs
-	- Staking Pools
+
+#### Low Time Investment Builders
+- New Developers
+- Tinkerers
+- Explorers (i.e. experts from other ecosystems)
+
+#### Short-Term Projects
+- Hackathons
+- Fundraising
+- Executing Legal Contracts
+
+#### Low Overhead / Small Teams
+- Meme coins
+- Whitepaper deployment
+
+#### Passionate Users
+- Active Polkadot Community
+- Active Users of Polkadot Hub Applications
+- Stablecoin Users
+
+#### Polkadot Native Extensions
+- Account Abstractions
+- DAOs
+- Staking Pools
 
 The Polkadot Hub will not be the best place for:
-- Doing things at large scale
-	- Large volume of traffic
-		- Potential issues with transaction inclusion
-		- Spikes in fees
-	- Large volume of data
-		- Expensive for the business and/or the end users
-- Those who need more control over their application
-	- See Polkadot Cloud for customizability options.
+
+#### Large Scale Operations
+**Large volume of traffic:**
+- Potential issues with transaction inclusion
+- Spikes in fees
+
+**Large volume of data:**
+- Expensive for the business and/or the end users
+
+#### Advanced Customization Needs
+- Those who need more control over their application (see Polkadot Cloud for customizability options)
 
 These kinds of users should go to the Polkadot Cloud.