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+# The Polkadot BizDev Bible
+
+The Pros (and Cons) of building on Polkadot for each market audience.
+
+## The Polkadot Platform
+
+Polkadot is composed of two platforms: the Polkadot Cloud and the Polkadot Hub.
+
+These platforms have little overlap in the kinds of users they should appeal to, and the ones we should attract.
+
+### Polkadot Cloud
+
+The Polkadot Cloud is targeted toward large scale Web3 applications which plan to drive millions of transactions.
+
+One Core on the Polkadot Cloud can execute 1,500 transactions per second, which is approximately 4 billion transactions per month. We have seen applications easily execute nearly 10 million transactions in a month without an issue.
+
+The Polkadot Cloud will be the best place to onboard:
+- Existing businesses who want to migrate existing large volumes of traffic.
+- Custom Web3 solutions, which gain access to low level building primitives.
+	- Privacy Chains
+		- Trusted Execution Environments (TEEs)
+		- Zero-Knowledge Systems
+	- Large State Chains
+		- Large File Storage (ipfs, filecoin, large individual items)
+		- Large State Trees (billions of items)
+	- Social Networks
+		- Feeless transactions
+		- Subsidized operations and usage
+		- Businesses looking to abstract the blockchain from their users.
+	- Low Latency Applications
+		- Gaming
+	- MEV Resistance / Control Over Transaction Ordering
+		- Specific kinds of DeFi
+	- Periodic / Seasonal Demand (High Volume)
+	- etc..
+
+The Polkadot Cloud will not be the best place for:
+- New businesses and trying to grow a new customer base.
+- Small engineering teams who are not able to take on maintenance needed to host a cloud service.
+
+### Polkadot Hub
+
+The Polkadot Hub will be a near-zero-cost entry into the Polkadot Ecosystem.
+
+Like many other blockchain platforms, the Polkadot Hub is a Layer 1 Smart Contract Network, secured by the Polkadot Cloud.
+
+The Polkadot Hub uses a next-generation smart contract platform which is backwards compatible with Solidity smart contracts. We should expect that other languages will also be supported in the future like ink! and Move(?).
+
+The Polkadot Hub also has Polkadot native features such as:
+- Staking
+- Governance
+- Treasury
+- Stablecoins
+- etc...
+
+These should appeal to non-developer audiences in addition to developers passionate about the Web3 space.
+
+The Polkadot Hub will be the best place to onboard:
+- Low Time Investment Builders
+	- New Developers
+	- Tinkerers
+	- Explorers
+- Short-Term Projects
+	- Hackathons
+	- Fundraising
+	-
+- Low Overhead / Small Teams
+	- Meme coins
+	-
+- Passionate Users
+	- Active Polkadot Community
+	- Active Users of Polkadot Hub Applications
+	- Stablecoin Users
+- Inconsistent Usage
+	- Periodic / Seasonal Demand (Low Value)
+- Polkadot Native Extensions
+	- Account Abstractions
+	- DAOs
+
+## Audiences