# PezkuwiChain — Visual Identity

**Brand color palette, logo variants, and usage guidelines for the Digital Kurdistan State.**

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## 1. Purpose

This document specifies the official visual identity of the PezkuwiChain blockchain — its
color palette, logo variants, and their cultural-symbolic foundations — as a brand guideline
for the project and its ecosystem.

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## 2. Brand Color Palette

The palette consists of the **three national colors of the Kurdistan flag**, plus neutral
black and white for typography and backgrounds.

### 2.1 Primary Colors

| Color | Kurdish | Symbolic Meaning | Approx. Hex |
| --- | --- | --- | --- |
| **Green** | *kesk* (کەسک) | Land, mountains, fertility of Kurdistan | `#018000` – `#1E9C29` |
| **Red** | *sor* (سۆر) | Blood of martyrs, national sacrifice | `#C8102E` – `#E2231A` |
| **Yellow / Gold** | *zer* (زەر) | Sun, hope, the eternal Kurdish spirit | `#F8D02C` – `#FEBD11` |

### 2.2 Support Colors

| Color | Use | Hex |
| --- | --- | --- |
| **Black** | Dark backgrounds, primary typography | `#000000` |
| **White** | Light backgrounds, contrast typography | `#FFFFFF` |

### 2.3 Excluded Colors

Pink / magenta (and visually similar shades) are **not** part of the PezkuwiChain identity.
This is a cultural choice — pink carries gendered connotations inappropriate for a national
project — and a brand-distinctiveness choice. The red used is always the Kurdish flag red
(*sor*), never a Western pink/magenta tone.

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## 3. Logo Variants

All variants use the approved palette and a consistent symbolic composition: a floral/rosette
of six petals around a central Roj (sun), with the **"Pezkuwichain"** wordmark in a flowing
italic typeface.

### 3.1 Primary — Horizontal, Light Background
Symbol at left, wordmark at right in black; white background. Default for documentation,
websites, light-mode interfaces, and official correspondence.

### 3.2 Dark — Green / Black Background
Symbol with central Roj, wordmark in white, vertical green divider; black background. For
dark-mode interfaces, video, and banners.

### 3.3 Cultural — with Pezkuwi Head
Floral/rosette with a stylized **pezkuwi** (mountain goat) head at center; sor + kesk + white.
For cultural and heritage contexts and community events.

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## 4. Symbolic Composition

- **Central Roj (sun):** the foundational symbol of Kurdish identity, present on the Kurdistan
  flag; its rays evoke *Newroz* (Kurdish New Year, March 21).
- **Six petals:** the four regions of Kurdistan (Bakur, Başûr, Rojava, Rojhilat) plus the
  global diaspora and the unifying homeland. The petal form draws from Kurdish carpet, textile,
  and architectural rosette motifs — organic, not abstract-geometric.
- **Pezkuwi head (select variants):** the bezoar wild goat (*Capra aegagrus*) of the Zagros,
  national totem of the Kurdish people.
- **Wordmark:** "Pezkuwichain" in a flowing italic typeface, black on light / white on dark.

The identity is derived exclusively from the flag of Kurdistan, Kurdish ornamental tradition,
and the natural and cultural heritage of the Kurdish people.

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## 5. Usage Guidelines

**Do:**
- Use logos only in their official, unmodified forms; preserve proportions.
- Choose the variant that suits the background (light vs. dark).
- Reproduce colors per Section 2.

**Don't:**
- Alter the logo colors, or substitute the Kurdish red (*sor*) with pink/magenta.
- Separate the symbol from the wordmark in primary applications (symbol-only is permitted only
  for favicons / space-constrained icons).
- Stretch, distort, rotate, or recolor the logo outside the approved variants.

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## 6. Brand Inquiries

**PEZ KIWI Company** · info@pezkuwichain.io · https://pezkuwichain.io

*Companion document: [BRAND_HERITAGE.md](./BRAND_HERITAGE.md).*