diff --git a/serde/src/de/mod.rs b/serde/src/de/mod.rs
index 684c937d..d09c7350 100644
--- a/serde/src/de/mod.rs
+++ b/serde/src/de/mod.rs
@@ -787,10 +787,10 @@ where
 /// A **data format** that can deserialize any data structure supported by
 /// Serde.
 ///
-/// The role of this trait is to define the deserialization half of the Serde
-/// data model, which is a way to categorize every Rust data type into one of 29
-/// possible types. Each method of the `Serializer` trait corresponds to one of
-/// the types of the data model.
+/// The role of this trait is to define the deserialization half of the [Serde
+/// data model], which is a way to categorize every Rust data type into one of
+/// 29 possible types. Each method of the `Serializer` trait corresponds to one
+/// of the types of the data model.
 ///
 /// Implementations of `Deserialize` map themselves into this data model by
 /// passing to the `Deserializer` a `Visitor` implementation that can receive
@@ -873,6 +873,8 @@ where
 /// means your data type will be able to deserialize from self-describing
 /// formats only, ruling out Bincode and many others.
 ///
+/// [Serde data model]: https://serde.rs/data-model.html
+///
 /// # Lifetime
 ///
 /// The `'de` lifetime of this trait is the lifetime of data that may be
diff --git a/serde/src/ser/mod.rs b/serde/src/ser/mod.rs
index 34c8be9b..1dbb11a5 100644
--- a/serde/src/ser/mod.rs
+++ b/serde/src/ser/mod.rs
@@ -251,10 +251,10 @@ pub trait Serialize {
 
 /// A **data format** that can serialize any data structure supported by Serde.
 ///
-/// The role of this trait is to define the serialization half of the Serde data
-/// model, which is a way to categorize every Rust data structure into one of 29
-/// possible types. Each method of the `Serializer` trait corresponds to one of
-/// the types of the data model.
+/// The role of this trait is to define the serialization half of the [Serde
+/// data model], which is a way to categorize every Rust data structure into one
+/// of 29 possible types. Each method of the `Serializer` trait corresponds to
+/// one of the types of the data model.
 ///
 /// Implementations of `Serialize` map themselves into this data model by
 /// invoking exactly one of the `Serializer` methods.
@@ -317,6 +317,8 @@ pub trait Serialize {
 /// serializer) that produces a `serde_json::Value` data structure in memory as
 /// output.
 ///
+/// [Serde data model]: https://serde.rs/data-model.html
+///
 /// # Example implementation
 ///
 /// The [example data format] presented on the website contains example code for