diff --git a/serde/src/ser/mod.rs b/serde/src/ser/mod.rs
index 565236ef..54dac04e 100644
--- a/serde/src/ser/mod.rs
+++ b/serde/src/ser/mod.rs
@@ -678,7 +678,7 @@ pub trait Serializer: Sized {
     /// #
     /// # fn main() {}
     /// ```
-    fn serialize_str(self, value: &str) -> Result<Self::Ok, Self::Error>;
+    fn serialize_str(self, v: &str) -> Result<Self::Ok, Self::Error>;
 
     /// Serialize a chunk of raw byte data.
     ///
@@ -701,7 +701,7 @@ pub trait Serializer: Sized {
     /// #     type Ok = ();
     /// #     type Error = Error;
     /// #
-    /// fn serialize_bytes(self, value: &[u8]) -> Result<Self::Ok, Self::Error> {
+    /// fn serialize_bytes(self, v: &[u8]) -> Result<Self::Ok, Self::Error> {
     ///     let mut seq = self.serialize_seq(Some(value.len()))?;
     ///     for b in value {
     ///         seq.serialize_element(b)?;
@@ -718,7 +718,7 @@ pub trait Serializer: Sized {
     /// #
     /// # fn main() {}
     /// ```
-    fn serialize_bytes(self, value: &[u8]) -> Result<Self::Ok, Self::Error>;
+    fn serialize_bytes(self, v: &[u8]) -> Result<Self::Ok, Self::Error>;
 
     /// Serialize a [`None`] value.
     ///