diff --git a/serde_derive/src/bound.rs b/serde_derive/src/bound.rs
index 4e7c7d71..74d628c5 100644
--- a/serde_derive/src/bound.rs
+++ b/serde_derive/src/bound.rs
@@ -50,18 +50,29 @@ pub fn with_where_predicates(
     generics
 }
 
-pub fn with_where_predicates_from_fields<F>(
+pub fn with_where_predicates_from_fields<F, W>(
     cont: &Container,
     generics: &syn::Generics,
+    trait_bound: &syn::Path,
     from_field: F,
+    where_ty: W,
 ) -> syn::Generics
 where
     F: Fn(&attr::Field) -> Option<&[syn::WherePredicate]>,
+    W: for<'a> Fn(&attr::Field) -> Option<&syn::ExprPath>,
 {
     let predicates = cont.data
         .all_fields()
-        .flat_map(|field| from_field(&field.attrs))
-        .flat_map(|predicates| predicates.to_vec());
+        .flat_map(|field| {
+            let field_bound: Option<syn::WherePredicate> = match where_ty(&field.attrs) {
+                Some(_) => None,
+                None => {
+                    let field_ty = field.ty;
+                    Some(parse_quote!(#field_ty: #trait_bound))
+                }
+            };
+            field_bound.into_iter().chain(from_field(&field.attrs).into_iter().flat_map(|predicates| predicates.to_vec()))
+        });
 
     let mut generics = generics.clone();
     generics.make_where_clause()
diff --git a/serde_derive/src/de.rs b/serde_derive/src/de.rs
index 941c624a..975f95c7 100644
--- a/serde_derive/src/de.rs
+++ b/serde_derive/src/de.rs
@@ -124,7 +124,9 @@ impl Parameters {
 fn build_generics(cont: &Container, borrowed: &BorrowedLifetimes) -> syn::Generics {
     let generics = bound::without_defaults(cont.generics);
 
-    let generics = bound::with_where_predicates_from_fields(cont, &generics, attr::Field::de_bound);
+    let delife = borrowed.de_lifetime();
+    let de_bound = parse_quote!(_serde::Deserialize<#delife>);
+    let generics = bound::with_where_predicates_from_fields(cont, &generics, &de_bound, attr::Field::de_bound, attr::Field::deserialize_with);
 
     match cont.attrs.de_bound() {
         Some(predicates) => bound::with_where_predicates(&generics, predicates),
@@ -136,12 +138,11 @@ fn build_generics(cont: &Container, borrowed: &BorrowedLifetimes) -> syn::Generi
                 attr::Default::None | attr::Default::Path(_) => generics,
             };
 
-            let delife = borrowed.de_lifetime();
             let generics = bound::with_bound(
                 cont,
                 &generics,
                 needs_deserialize_bound,
-                &parse_quote!(_serde::Deserialize<#delife>),
+                &de_bound,
             );
 
             bound::with_bound(
diff --git a/serde_derive/src/ser.rs b/serde_derive/src/ser.rs
index 8bcacd6a..07b88d81 100644
--- a/serde_derive/src/ser.rs
+++ b/serde_derive/src/ser.rs
@@ -130,8 +130,9 @@ impl Parameters {
 fn build_generics(cont: &Container) -> syn::Generics {
     let generics = bound::without_defaults(cont.generics);
 
+    let trait_bound = parse_quote!(_serde::Serialize);
     let generics =
-        bound::with_where_predicates_from_fields(cont, &generics, attr::Field::ser_bound);
+        bound::with_where_predicates_from_fields(cont, &generics, &trait_bound, attr::Field::ser_bound, attr::Field::serialize_with);
 
     match cont.attrs.ser_bound() {
         Some(predicates) => bound::with_where_predicates(&generics, predicates),
@@ -139,7 +140,7 @@ fn build_generics(cont: &Container) -> syn::Generics {
             cont,
             &generics,
             needs_serialize_bound,
-            &parse_quote!(_serde::Serialize),
+            &trait_bound
         ),
     }
 }