diff --git a/serde_derive/src/bound.rs b/serde_derive/src/bound.rs
index 1506a9ba..ceb4c8b6 100644
--- a/serde_derive/src/bound.rs
+++ b/serde_derive/src/bound.rs
@@ -9,7 +9,7 @@
 use std::collections::HashSet;
 
 use syn::{self, visit};
-use syn::punctuated::Punctuated;
+use syn::punctuated::{Punctuated, Pair};
 
 use internals::ast::{Data, Container};
 use internals::attr;
@@ -61,33 +61,35 @@ where
     F: Fn(&attr::Field) -> Option<&[syn::WherePredicate]>,
     W: Fn(&attr::Field) -> bool,
 {
-    let predicates = cont.data
-        .all_fields()
-        .flat_map(|field| {
-            let field_ty = field.ty;
-            let matching_generic = |t: &syn::PathSegment, g: &syn::GenericParam| match *g {
-                syn::GenericParam::Type(ref generic_ty)
-                    if generic_ty.ident == t.ident => true,
-                _ => false
-            };
+    let type_params = generics.type_params()
+        .map(|param| param.ident)
+        .collect::<HashSet<_>>();
 
-            let mut field_bound: Option<syn::WherePredicate> = None;
-            if let syn::Type::Path(ref ty_path) = *field_ty {
-                field_bound = match (gen_bound_where(&field.attrs), ty_path.path.segments.first()) {
-                    (true, Some(syn::punctuated::Pair::Punctuated(ref t, _))) =>
-                        if generics.params.iter().any(|g| matching_generic(t, g)) {
-                            Some(parse_quote!(#field_ty: #trait_bound))
-                        } else {None},
-                    (_, _) => None
-                };
+    let predicates_from_associated_types = cont.data
+        .all_fields()
+        .filter(|field| gen_bound_where(&field.attrs))
+        .filter_map(|field| {
+            if let syn::Type::Path(ref ty) = *field.ty {
+                if let Some(Pair::Punctuated(ref t, _)) = ty.path.segments.first() {
+                    if type_params.contains(&t.ident) {
+                        return Some(parse_quote!(#ty: #trait_bound));
+                    }
+                }
             }
-            field_bound.into_iter().chain(from_field(&field.attrs).into_iter().flat_map(|predicates| predicates.to_vec()))
+            None::<syn::WherePredicate>
         });
 
+    let predicates_from_field_attrs = cont.data
+        .all_fields()
+        .flat_map(|field| from_field(&field.attrs))
+        .flat_map(|predicates| predicates.to_vec());
+
     let mut generics = generics.clone();
-    generics.make_where_clause()
-        .predicates
-        .extend(predicates);
+    {
+        let predicates = &mut generics.make_where_clause().predicates;
+        predicates.extend(predicates_from_associated_types);
+        predicates.extend(predicates_from_field_attrs);
+    }
     generics
 }