diff --git a/serde_macros/src/attr.rs b/serde_macros/src/attr.rs
new file mode 100644
index 00000000..8d04b068
--- /dev/null
+++ b/serde_macros/src/attr.rs
@@ -0,0 +1,108 @@
+use std::collections::HashMap;
+use std::collections::HashSet;
+
+use syntax::ast;
+use syntax::ext::base::ExtCtxt;
+use syntax::ptr::P;
+
+/// Represents field name information
+pub enum FieldNames {
+    Global(P<ast::Expr>),
+    Format{
+        formats: HashMap<P<ast::Expr>, P<ast::Expr>>,
+        default: P<ast::Expr>,
+    }
+}
+
+/// Represents field attribute information
+pub struct FieldAttrs {
+    names: FieldNames,
+    use_default: bool,
+}
+
+impl FieldAttrs {
+
+    /// Create a FieldAttr with a single default field name
+    pub fn new(default_value: bool, name: P<ast::Expr>) -> FieldAttrs {
+        FieldAttrs {
+            names: FieldNames::Global(name),
+            use_default: default_value,
+        }
+    }
+
+    /// Create a FieldAttr with format specific field names
+    pub fn new_with_formats(
+        default_value: bool,
+        default_name: P<ast::Expr>,
+        formats: HashMap<P<ast::Expr>, P<ast::Expr>>,
+        ) -> FieldAttrs {
+        FieldAttrs {
+            names:  FieldNames::Format {
+                formats: formats,
+                default: default_name,
+            },
+            use_default: default_value,
+        }
+    }
+
+    /// Return a set of formats that the field has attributes for.
+    pub fn formats(&self) -> HashSet<P<ast::Expr>> {
+        match self.names {
+            FieldNames::Format{ref formats, default: _} => {
+                let mut set = HashSet::new();
+                for (fmt, _) in formats.iter() {
+                    set.insert(fmt.clone());
+                };
+                set
+            },
+            _ => HashSet::new()
+        }
+    }
+
+    /// Return an expression for the field key name for serialisation.
+    ///
+    /// The resulting expression assumes that `S` refers to a type
+    /// that implements `Serializer`.
+    pub fn serializer_key_expr(self, cx: &ExtCtxt) -> P<ast::Expr> {
+        match self.names {
+            FieldNames::Global(x) => x,
+            FieldNames::Format{formats, default} => {
+                let arms = formats.iter()
+                    .map(|(fmt, lit)| {
+                        quote_arm!(cx, $fmt => { $lit })
+                    })
+                    .collect::<Vec<_>>();
+                quote_expr!(cx,
+                            {
+                                match S::format() {
+                                    $arms
+                                    _ => { $default }
+                                }
+                            })
+            },
+        }
+    }
+
+    /// Return the default field name for the field.
+    pub fn default_key_expr(&self) -> &P<ast::Expr> {
+        match self.names {
+            FieldNames::Global(ref expr) => expr,
+            FieldNames::Format{formats: _, ref default} => default
+        }
+    }
+
+    /// Return the field name for the field in the specified format.
+    pub fn key_expr(&self, format: &P<ast::Expr>) -> &P<ast::Expr> {
+        match self.names {
+            FieldNames::Global(ref expr) =>
+                expr,
+            FieldNames::Format{ref formats, ref default} =>
+                formats.get(format).unwrap_or(default)
+        }
+    }
+
+    /// Predicate for using a field's default value
+    pub fn use_default(&self) -> bool {
+        self.use_default
+    }
+}
diff --git a/serde_macros/src/de.rs b/serde_macros/src/de.rs
index 66fe052b..37d0e1d7 100644
--- a/serde_macros/src/de.rs
+++ b/serde_macros/src/de.rs
@@ -1,3 +1,5 @@
+use std::collections::HashSet;
+
 use syntax::ast::{
     Ident,
     MetaItem,
@@ -10,10 +12,12 @@ use syntax::ast;
 use syntax::codemap::Span;
 use syntax::ext::base::ExtCtxt;
 use syntax::ext::build::AstBuilder;
+use syntax::owned_slice::OwnedSlice;
 use syntax::ptr::P;
 
 use aster;
 
+use attr;
 use field;
 
 pub fn expand_derive_deserialize(
@@ -154,14 +158,25 @@ fn deserialize_item_struct(
 fn deserialize_visitor(
     builder: &aster::AstBuilder,
     trait_generics: &ast::Generics,
-) -> (P<ast::Item>, P<ast::Ty>, P<ast::Expr>) {
-    if trait_generics.ty_params.is_empty() {
+    forward_ty_params: Vec<ast::TyParam>,
+    forward_tys: Vec<P<ast::Ty>>
+) -> (P<ast::Item>, P<ast::Ty>, P<ast::Expr>, ast::Generics) {
+    if trait_generics.ty_params.is_empty() && forward_tys.is_empty() {
         (
             builder.item().tuple_struct("__Visitor").build(),
             builder.ty().id("__Visitor"),
             builder.expr().id("__Visitor"),
+            trait_generics.clone(),
         )
     } else {
+        let placeholders : Vec<_> = trait_generics.ty_params.iter()
+            .map(|t| builder.ty().id(t.ident))
+            .collect();
+        let mut trait_generics = trait_generics.clone();
+        let mut ty_params = forward_ty_params.clone();
+        ty_params.extend(trait_generics.ty_params.into_vec());
+        trait_generics.ty_params = OwnedSlice::from_vec(ty_params);
+
         (
             builder.item().tuple_struct("__Visitor")
                 .generics().with(trait_generics.clone()).build()
@@ -174,17 +189,38 @@ fn deserialize_visitor(
             builder.ty().path()
                 .segment("__Visitor").with_generics(trait_generics.clone()).build()
                 .build(),
-            builder.expr().call().id("__Visitor")
+            builder.expr().call()
+                .path().segment("__Visitor")
+                .with_tys(forward_tys)
+                .with_tys(placeholders)
+                .build().build()
                 .with_args(
                     trait_generics.ty_params.iter().map(|_| {
                         builder.expr().phantom_data()
                     })
                 )
                 .build(),
+            trait_generics,
         )
     }
 }
 
+fn deserializer_ty_param(builder: &aster::AstBuilder) -> ast::TyParam {
+    builder.ty_param("__D")
+        .trait_bound(builder.path()
+                     .global()
+                     .segment("serde").build()
+                     .segment("de").build()
+                     .id("Deserializer")
+                     .build())
+        .build()
+        .build()
+}
+
+fn deserializer_ty_arg(builder: &aster::AstBuilder) -> P<ast::Ty>{
+    builder.ty().id("__D")
+}
+
 fn deserialize_unit_struct(
     cx: &ExtCtxt,
     builder: &aster::AstBuilder,
@@ -228,10 +264,13 @@ fn deserialize_tuple_struct(
 ) -> P<ast::Expr> {
     let where_clause = &impl_generics.where_clause;
 
-    let (visitor_item, visitor_ty, visitor_expr) = deserialize_visitor(
-        builder,
-        impl_generics,
-    );
+    let (visitor_item, visitor_ty, visitor_expr, visitor_generics) =
+        deserialize_visitor(
+            builder,
+            impl_generics,
+            vec![deserializer_ty_param(builder)],
+            vec![deserializer_ty_arg(builder)],
+                );
 
     let visit_seq_expr = deserialize_seq(
         cx,
@@ -245,7 +284,7 @@ fn deserialize_tuple_struct(
     quote_expr!(cx, {
         $visitor_item
 
-        impl $impl_generics ::serde::de::Visitor for $visitor_ty $where_clause {
+        impl $visitor_generics ::serde::de::Visitor for $visitor_ty $where_clause {
             type Value = $ty;
 
             fn visit_seq<__V>(&mut self, mut visitor: __V) -> ::std::result::Result<$ty, __V::Error>
@@ -270,7 +309,7 @@ fn deserialize_seq(
             let name = builder.id(format!("__field{}", i));
             quote_stmt!(cx,
                 let $name = match try!(visitor.visit()) {
-                    Some(value) => value,
+                    Some(value) => { value },
                     None => {
                         return Err(::serde::de::Error::end_of_stream_error());
                     }
@@ -303,10 +342,13 @@ fn deserialize_struct(
 ) -> P<ast::Expr> {
     let where_clause = &impl_generics.where_clause;
 
-    let (visitor_item, visitor_ty, visitor_expr) = deserialize_visitor(
-        builder,
-        impl_generics,
-    );
+    let (visitor_item, visitor_ty, visitor_expr, visitor_generics) =
+        deserialize_visitor(
+            builder,
+            &impl_generics,
+            vec![deserializer_ty_param(builder)],
+            vec![deserializer_ty_arg(builder)],
+                );
 
     let (field_visitor, visit_map_expr) = deserialize_struct_visitor(
         cx,
@@ -322,7 +364,7 @@ fn deserialize_struct(
 
         $visitor_item
 
-        impl $impl_generics ::serde::de::Visitor for $visitor_ty $where_clause {
+        impl $visitor_generics ::serde::de::Visitor for $visitor_ty $where_clause {
             type Value = $ty;
 
             #[inline]
@@ -353,7 +395,10 @@ fn deserialize_item_enum(
         cx,
         builder,
         enum_def.variants.iter()
-            .map(|variant| builder.expr().str(variant.node.name))
+            .map(|variant|
+                 attr::FieldAttrs::new(
+                     true,
+                     builder.expr().str(variant.node.name)))
             .collect()
     );
 
@@ -378,17 +423,20 @@ fn deserialize_item_enum(
         })
         .collect();
 
-    let (visitor_item, visitor_ty, visitor_expr) = deserialize_visitor(
-        builder,
-        impl_generics,
-    );
+    let (visitor_item, visitor_ty, visitor_expr, visitor_generics) =
+        deserialize_visitor(
+            builder,
+            impl_generics,
+            vec![deserializer_ty_param(builder)],
+            vec![deserializer_ty_arg(builder)],
+                );
 
     quote_expr!(cx, {
         $variant_visitor
 
         $visitor_item
 
-        impl $impl_generics ::serde::de::EnumVisitor for $visitor_ty $where_clause {
+        impl $visitor_generics ::serde::de::EnumVisitor for $visitor_ty $where_clause {
             type Value = $ty;
 
             fn visit<__V>(&mut self, mut visitor: __V) -> ::std::result::Result<$ty, __V::Error>
@@ -457,10 +505,13 @@ fn deserialize_tuple_variant(
 ) -> P<ast::Expr> {
     let where_clause = &generics.where_clause;
 
-    let (visitor_item, visitor_ty, visitor_expr) = deserialize_visitor(
-        builder,
-        generics,
-    );
+    let (visitor_item, visitor_ty, visitor_expr, visitor_generics) =
+        deserialize_visitor(
+            builder,
+            generics,
+            vec![deserializer_ty_param(builder)],
+            vec![deserializer_ty_arg(builder)],
+                );
 
     let visit_seq_expr = deserialize_seq(
         cx,
@@ -472,7 +523,7 @@ fn deserialize_tuple_variant(
     quote_expr!(cx, {
         $visitor_item
 
-        impl $generics ::serde::de::Visitor for $visitor_ty $where_clause {
+        impl $visitor_generics ::serde::de::Visitor for $visitor_ty $where_clause {
             type Value = $ty;
 
             fn visit_seq<__V>(&mut self, mut visitor: __V) -> ::std::result::Result<$ty, __V::Error>
@@ -504,17 +555,20 @@ fn deserialize_struct_variant(
         builder.path().id(type_ident).id(variant_ident).build(),
     );
 
-    let (visitor_item, visitor_ty, visitor_expr) = deserialize_visitor(
-        builder,
-        generics,
-    );
+    let (visitor_item, visitor_ty, visitor_expr, visitor_generics) =
+        deserialize_visitor(
+            builder,
+            generics,
+            vec![deserializer_ty_param(builder)],
+            vec![deserializer_ty_arg(builder)],
+                );
 
     quote_expr!(cx, {
         $field_visitor
 
         $visitor_item
 
-        impl $generics ::serde::de::Visitor for $visitor_ty $where_clause {
+        impl $visitor_generics ::serde::de::Visitor for $visitor_ty $where_clause {
             type Value = $ty;
 
             fn visit_map<__V>(&mut self, mut visitor: __V) -> ::std::result::Result<$ty, __V::Error>
@@ -531,10 +585,10 @@ fn deserialize_struct_variant(
 fn deserialize_field_visitor(
     cx: &ExtCtxt,
     builder: &aster::AstBuilder,
-    field_exprs: Vec<P<ast::Expr>>,
+    field_attrs: Vec<attr::FieldAttrs>,
 ) -> Vec<P<ast::Item>> {
     // Create the field names for the fields.
-    let field_idents: Vec<ast::Ident> = (0 .. field_exprs.len())
+    let field_idents: Vec<ast::Ident> = (0 .. field_attrs.len())
         .map(|i| builder.id(format!("__field{}", i)))
         .collect();
 
@@ -548,14 +602,65 @@ fn deserialize_field_visitor(
         )
         .build();
 
+    // A set of all the formats that have specialized field attributes
+    let formats = field_attrs.iter()
+        .fold(HashSet::new(), |mut set, field_expr| {
+            set.extend(field_expr.formats());
+            set
+        });
+
     // Match arms to extract a field from a string
-    let field_arms: Vec<_> = field_idents.iter()
-        .zip(field_exprs.into_iter())
+    let default_field_arms: Vec<_> = field_idents.iter()
+        .zip(field_attrs.iter())
         .map(|(field_ident, field_expr)| {
-            quote_arm!(cx, $field_expr => { Ok(__Field::$field_ident) })
+            let expr = field_expr.default_key_expr();
+            quote_arm!(cx, $expr => { Ok(__Field::$field_ident) })
         })
         .collect();
 
+    let body = if formats.is_empty() {
+        // No formats specific attributes, so no match on format required
+        quote_expr!(cx,
+                    match value {
+                        $default_field_arms
+                        _ => { Err(::serde::de::Error::unknown_field_error(value)) }
+                    })
+    } else {
+        let field_arms : Vec<_> = formats.iter()
+            .map(|fmt| {
+                field_idents.iter()
+                    .zip(field_attrs.iter())
+                    .map(|(field_ident, field_expr)| {
+                        let expr = field_expr.key_expr(fmt);
+                        quote_arm!(cx, $expr => { Ok(__Field::$field_ident) })
+                    })
+                    .collect::<Vec<_>>()
+            })
+            .collect();
+
+        let fmt_matches : Vec<_> = formats.iter()
+            .zip(field_arms.iter())
+            .map(|(ref fmt, ref arms)| {
+                quote_arm!(cx, $fmt => {
+                    match value {
+                        $arms
+                        _ => {
+                            Err(::serde::de::Error::unknown_field_error(value))
+                        }
+                    }})
+            })
+            .collect();
+
+        quote_expr!(cx,
+                    match __D::format() {
+                        $fmt_matches
+                        _ => match value {
+                            $default_field_arms
+                            _ => { Err(::serde::de::Error::unknown_field_error(value)) }
+                        }
+                    })
+    };
+
     vec![
         field_enum,
 
@@ -565,22 +670,26 @@ fn deserialize_field_visitor(
                 fn deserialize<D>(deserializer: &mut D) -> ::std::result::Result<__Field, D::Error>
                     where D: ::serde::de::Deserializer,
                 {
-                    struct __FieldVisitor;
+                    use std::marker::PhantomData;
 
-                    impl ::serde::de::Visitor for __FieldVisitor {
+                    struct __FieldVisitor<D> {
+                        phantom: PhantomData<D>
+                    }
+
+                    impl<__D> ::serde::de::Visitor for __FieldVisitor<__D>
+                        where __D: ::serde::de::Deserializer
+                    {
                         type Value = __Field;
 
                         fn visit_str<E>(&mut self, value: &str) -> ::std::result::Result<__Field, E>
                             where E: ::serde::de::Error,
                         {
-                            match value {
-                                $field_arms
-                                _ => Err(::serde::de::Error::unknown_field_error(value)),
-                            }
+                            $body
                         }
                     }
 
-                    deserializer.visit(__FieldVisitor)
+                    deserializer.visit(
+                        __FieldVisitor::<D>{ phantom: PhantomData })
                 }
             }
         ).unwrap(),
@@ -596,7 +705,7 @@ fn deserialize_struct_visitor(
     let field_visitor = deserialize_field_visitor(
         cx,
         builder,
-        field::struct_field_strs(cx, builder, struct_def, field::Direction::Deserialize),
+        field::struct_field_attrs(cx, builder, struct_def),
     );
 
     let visit_map_expr = deserialize_map(
@@ -637,25 +746,36 @@ fn deserialize_map(
         .collect();
 
     let extract_values: Vec<P<ast::Stmt>> = field_names.iter()
-        .zip(struct_def.fields.iter())
-        .map(|(field_name, field)| {
-            let rename = field::field_rename(field, &field::Direction::Deserialize);
-            let name_str = match (rename, field.node.kind) {
-                (Some(rename), _) => builder.expr().build_lit(P(rename.clone())),
-                (None, ast::NamedField(name, _)) => builder.expr().str(name),
-                (None, ast::UnnamedField(_)) => panic!("struct contains unnamed fields"),
-            };
-
-            let missing_expr = if field::default_value(field) {
+        .zip(field::struct_field_attrs(cx, builder, struct_def).iter())
+        .map(|(field_name, field_attr)| {
+            let missing_expr = if field_attr.use_default() {
                 quote_expr!(cx, ::std::default::Default::default())
             } else {
-                quote_expr!(cx, try!(visitor.missing_field($name_str)))
+                let formats = field_attr.formats();
+                let arms : Vec<_> = formats.iter()
+                    .map(|format| {
+                        let key_expr = field_attr.key_expr(format);
+                        quote_arm!(cx, $format => { $key_expr })
+                    })
+                    .collect();
+                let default = field_attr.default_key_expr();
+                if arms.is_empty() {
+                    quote_expr!(cx, try!(visitor.missing_field($default)))
+                } else {
+                    quote_expr!(
+                        cx,
+                        try!(visitor.missing_field(
+                            match __D::format() {
+                                $arms
+                                _ => { $default }
+                            })))
+                }
             };
 
             quote_stmt!(cx,
                 let $field_name = match $field_name {
                     Some($field_name) => $field_name,
-                    None => $missing_expr,
+                    None => $missing_expr
                 };
             ).unwrap()
         })
diff --git a/serde_macros/src/field.rs b/serde_macros/src/field.rs
index c35e694b..30a8bf19 100644
--- a/serde_macros/src/field.rs
+++ b/serde_macros/src/field.rs
@@ -1,3 +1,5 @@
+use std::collections::HashMap;
+
 use syntax::ast;
 use syntax::attr;
 use syntax::ext::base::ExtCtxt;
@@ -5,19 +7,61 @@ use syntax::ptr::P;
 
 use aster;
 
-pub enum Direction {
-    Serialize,
-    Deserialize,
+use attr::FieldAttrs;
+
+enum Rename<'a> {
+    None,
+    Global(&'a ast::Lit),
+    Format(HashMap<P<ast::Expr>, &'a ast::Lit>)
 }
 
-pub fn field_rename<'a>(
+fn rename<'a>(
+    builder: &aster::AstBuilder,
+    mi: &'a ast::MetaItem,
+    ) -> Option<Rename<'a>>
+{
+    match mi.node {
+        ast::MetaNameValue(ref n, ref lit) => {
+            if n == &"rename" {
+                Some(Rename::Global(lit))
+            } else {
+                None
+            }
+        },
+        ast::MetaList(ref n, ref items) => {
+            if n == &"rename" {
+                let mut m = HashMap::new();
+                m.extend(
+                    items.iter()
+                        .filter_map(
+                            |item|
+                            match item.node {
+                                ast::MetaNameValue(ref n, ref lit) =>
+                                    Some((builder.expr().str(n),
+                                          lit)),
+                                _ => None
+                            }));
+                Some(Rename::Format(m))
+            } else {
+                None
+            }
+        },
+        _ => None
+    }
+}
+
+pub fn default_value(mi: &ast::MetaItem) -> bool {
+    if let ast::MetaItem_::MetaWord(ref n) = mi.node {
+        n == &"default"
+    } else {
+        false
+    }
+}
+
+fn field_attrs<'a>(
+    builder: &aster::AstBuilder,
     field: &'a ast::StructField,
-    direction: &Direction,
-) -> Option<&'a ast::Lit> {
-    let dir_attr = match *direction {
-        Direction::Serialize => "rename_serialize",
-        Direction::Deserialize => "rename_deserialize",
-    };
+) -> (Rename<'a>, bool) {
     field.node.attrs.iter()
         .find(|sa| {
             if let ast::MetaList(ref n, _) = sa.node.value.node {
@@ -29,68 +73,61 @@ pub fn field_rename<'a>(
         .and_then(|sa| {
             if let ast::MetaList(_, ref vals) = sa.node.value.node {
                 attr::mark_used(&sa);
-                vals.iter().fold(None, |v, mi| {
-                    if let ast::MetaNameValue(ref n, ref lit) = mi.node {
-                        if n == &"rename" || n == &dir_attr {
-                            Some(lit)
-                        } else {
-                            v
-                        }
-                    } else {
-                        v
-                    }
-                })
+                Some((vals.iter()
+                      .fold(None, |v, mi| v.or(rename(builder, mi)))
+                      .unwrap_or(Rename::None),
+                      vals.iter().any(|mi| default_value(mi))))
             } else {
-                None
+                Some((Rename::None, false))
             }
         })
+        .unwrap_or((Rename::None, false))
 }
 
-pub fn struct_field_strs(
+pub fn struct_field_attrs(
     cx: &ExtCtxt,
     builder: &aster::AstBuilder,
     struct_def: &ast::StructDef,
-    direction: Direction,
-) -> Vec<P<ast::Expr>> {
+) -> Vec<FieldAttrs> {
     struct_def.fields.iter()
         .map(|field| {
-            match field_rename(field, &direction) {
-                Some(rename) => builder.expr().build_lit(P(rename.clone())),
-                None => {
-                    match field.node.kind {
-                        ast::NamedField(name, _) => {
-                            builder.expr().str(name)
-                        }
-                        ast::UnnamedField(_) => {
-                            cx.bug("struct has named and unnamed fields")
-                        }
-                    }
+            match field_attrs(builder, field) {
+                (Rename::Global(rename), default_value) =>
+                    FieldAttrs::new(
+                        default_value,
+                        builder.expr().build_lit(P(rename.clone()))),
+                (Rename::Format(renames), default_value) => {
+                    let mut res = HashMap::new();
+                    res.extend(
+                        renames.into_iter()
+                            .map(|(k,v)|
+                                 (k, builder.expr().build_lit(P(v.clone())))));
+                    FieldAttrs::new_with_formats(
+                        default_value,
+                        default_field_name(cx, builder, field.node.kind),
+                        res)
+                },
+                (Rename::None, default_value) => {
+                    FieldAttrs::new(
+                        default_value,
+                        default_field_name(cx, builder, field.node.kind))
                 }
             }
         })
         .collect()
 }
 
-pub fn default_value(field: &ast::StructField) -> bool {
-    field.node.attrs.iter()
-        .any(|sa| {
-             if let ast::MetaItem_::MetaList(ref n, ref vals) = sa.node.value.node {
-                 if n == &"serde" {
-                     attr::mark_used(&sa);
-                     vals.iter()
-                         .map(|mi|
-                              if let ast::MetaItem_::MetaWord(ref n) = mi.node {
-                                  n == &"default"
-                              } else {
-                                  false
-                              })
-                         .any(|x| x)
-                 } else {
-                     false
-                 }
-             }
-             else {
-                 false
-             }
-        })
+fn default_field_name(
+    cx: &ExtCtxt,
+    builder: &aster::AstBuilder,
+    kind: ast::StructFieldKind,
+) -> P<ast::Expr> {
+    match kind {
+        ast::NamedField(name, _) => {
+            builder.expr().str(name)
+        }
+        ast::UnnamedField(_) => {
+            cx.bug("struct has named and unnamed fields")
+        }
+    }
 }
diff --git a/serde_macros/src/lib.rs b/serde_macros/src/lib.rs
index 6af23dde..afc37a34 100644
--- a/serde_macros/src/lib.rs
+++ b/serde_macros/src/lib.rs
@@ -10,9 +10,10 @@ use syntax::ext::base::Decorator;
 use syntax::parse::token;
 use rustc::plugin::Registry;
 
-mod ser;
-mod de;
+mod attr;
 mod field;
+mod de;
+mod ser;
 
 #[plugin_registrar]
 #[doc(hidden)]
diff --git a/serde_macros/src/ser.rs b/serde_macros/src/ser.rs
index d9c58d02..70699d8d 100644
--- a/serde_macros/src/ser.rs
+++ b/serde_macros/src/ser.rs
@@ -13,7 +13,7 @@ use syntax::ptr::P;
 
 use aster;
 
-use field::{Direction, struct_field_strs};
+use field::struct_field_attrs;
 
 pub fn expand_derive_serialize(
     cx: &mut ExtCtxt,
@@ -276,7 +276,7 @@ fn serialize_variant(
                         $type_name,
                         $variant_name,
                     )
-                },
+                }
             )
         }
         ast::TupleVariantKind(ref args) => {
@@ -488,11 +488,11 @@ fn serialize_tuple_struct_visitor(
             $where_clause {
                 #[inline]
                 fn visit<S>(&mut self, serializer: &mut S) -> ::std::result::Result<Option<()>, S::Error>
-                    where S: ::serde::ser::Serializer,
+                    where S: ::serde::ser::Serializer
                 {
                     match self.state {
                         $arms
-                        _ => Ok(None),
+                        _ => Ok(None)
                     }
                 }
 
@@ -517,12 +517,13 @@ fn serialize_struct_visitor<I>(
 {
     let len = struct_def.fields.len();
 
-    let key_exprs = struct_field_strs(cx, builder, struct_def, Direction::Serialize);
+    let field_attrs = struct_field_attrs(cx, builder, struct_def);
 
-    let arms: Vec<ast::Arm> = key_exprs.iter()
+    let arms: Vec<ast::Arm> = field_attrs.into_iter()
         .zip(value_exprs)
         .enumerate()
-        .map(|(i, (key_expr, value_expr))| {
+        .map(|(i, (field, value_expr))| {
+            let key_expr = field.serializer_key_expr(cx);
             quote_arm!(cx,
                 $i => {
                     self.state += 1;
@@ -571,7 +572,7 @@ fn serialize_struct_visitor<I>(
                 {
                     match self.state {
                         $arms
-                        _ => Ok(None),
+                        _ => Ok(None)
                     }
                 }
 
diff --git a/src/de/mod.rs b/src/de/mod.rs
index b10f12c0..fc2907a3 100644
--- a/src/de/mod.rs
+++ b/src/de/mod.rs
@@ -113,6 +113,15 @@ pub trait Deserializer {
     {
         self.visit(visitor)
     }
+
+    /// Specify a format string for the deserializer.
+    ///
+    /// The deserializer format is used to determine which format
+    /// specific field attributes should be used with the
+    /// deserializer.
+    fn format() -> &'static str {
+        ""
+    }
 }
 
 ///////////////////////////////////////////////////////////////////////////////
diff --git a/src/json/de.rs b/src/json/de.rs
index 532d46e3..e838ec75 100644
--- a/src/json/de.rs
+++ b/src/json/de.rs
@@ -463,6 +463,11 @@ impl<Iter> de::Deserializer for Deserializer<Iter>
             Err(self.error(ErrorCode::ExpectedSomeValue))
         }
     }
+
+    #[inline]
+    fn format() -> &'static str {
+        "json"
+    }
 }
 
 struct SeqVisitor<'a, Iter: 'a + Iterator<Item=io::Result<u8>>> {
diff --git a/src/json/ser.rs b/src/json/ser.rs
index 824af96a..deaace30 100644
--- a/src/json/ser.rs
+++ b/src/json/ser.rs
@@ -256,6 +256,11 @@ impl<W, F> ser::Serializer for Serializer<W, F>
         try!(self.formatter.colon(&mut self.writer));
         value.serialize(self)
     }
+
+    #[inline]
+    fn format() -> &'static str {
+        "json"
+    }
 }
 
 pub trait Formatter {
diff --git a/src/json/value.rs b/src/json/value.rs
index 6d041343..bfec0474 100644
--- a/src/json/value.rs
+++ b/src/json/value.rs
@@ -571,6 +571,11 @@ impl ser::Serializer for Serializer {
 
         Ok(())
     }
+
+    #[inline]
+    fn format() -> &'static str {
+        "json"
+    }
 }
 
 pub struct Deserializer {
@@ -677,6 +682,11 @@ impl de::Deserializer for Deserializer {
             None => Ok(value)
         }
     }
+
+    #[inline]
+    fn format() -> &'static str {
+        "json"
+    }
 }
 
 struct SeqDeserializer<'a> {
diff --git a/src/ser/mod.rs b/src/ser/mod.rs
index 5c317398..e3a2b179 100644
--- a/src/ser/mod.rs
+++ b/src/ser/mod.rs
@@ -104,7 +104,7 @@ pub trait Serializer {
     fn visit_str(&mut self, value: &str) -> Result<(), Self::Error>;
 
     /// `visit_bytes` is a hook that enables those serialization formats that support serializing
-    /// byte slices separately from generic arrays. By default it serializes as a regular array. 
+    /// byte slices separately from generic arrays. By default it serializes as a regular array.
     #[inline]
     fn visit_bytes(&mut self, value: &[u8]) -> Result<(), Self::Error> {
         self.visit_seq(impls::SeqIteratorVisitor::new(value.iter(), Some(value.len())))
@@ -179,6 +179,14 @@ pub trait Serializer {
     fn visit_map_elt<K, V>(&mut self, key: K, value: V) -> Result<(), Self::Error>
         where K: Serialize,
               V: Serialize;
+
+    /// Specify a format string for the serializer.
+    ///
+    /// The serializer format is used to determine which format
+    /// specific field attributes should be used with the serializer.
+    fn format() -> &'static str {
+        ""
+    }
 }
 
 pub trait SeqVisitor {
diff --git a/tests/test_annotations.rs b/tests/test_annotations.rs
index 2bc9a336..0333d352 100644
--- a/tests/test_annotations.rs
+++ b/tests/test_annotations.rs
@@ -21,12 +21,22 @@ struct Rename {
 }
 
 #[derive(Debug, PartialEq, Serialize, Deserialize)]
-struct DirectionRename {
+struct FormatRename {
     a1: i32,
-    #[serde(rename_serialize="a3", rename_deserialize="a4")]
+    #[serde(rename(xml= "a4", json="a5"))]
     a2: i32,
 }
 
+#[derive(Debug, PartialEq, Deserialize, Serialize)]
+enum SerEnum<A> {
+    Map {
+        a: i8,
+        #[serde(rename(xml= "c", json="d"))]
+        b: A,
+    },
+}
+
+
 #[test]
 fn test_default() {
     let deserialized_value: Default = json::from_str(&"{\"a1\":1,\"a2\":2}").unwrap();
@@ -47,11 +57,23 @@ fn test_rename() {
 }
 
 #[test]
-fn test_direction_rename() {
-    let value = DirectionRename { a1: 1, a2: 2 };
+fn test_format_rename() {
+    let value = FormatRename { a1: 1, a2: 2 };
     let serialized_value = json::to_string(&value).unwrap();
-    assert_eq!(serialized_value, "{\"a1\":1,\"a3\":2}");
+    assert_eq!(serialized_value, "{\"a1\":1,\"a5\":2}");
 
-    let deserialized_value = json::from_str("{\"a1\":1,\"a4\":2}").unwrap();
+    let deserialized_value = json::from_str("{\"a1\":1,\"a5\":2}").unwrap();
+    assert_eq!(value, deserialized_value);
+}
+
+#[test]
+fn test_enum_format_rename() {
+    let s1 = String::new();
+    let value = SerEnum::Map { a: 0i8, b: s1 };
+    let serialized_value = json::to_string(&value).unwrap();
+    let ans = "{\"Map\":{\"a\":0,\"d\":\"\"}}";
+    assert_eq!(serialized_value, ans);
+
+    let deserialized_value = json::from_str(ans).unwrap();
     assert_eq!(value, deserialized_value);
 }
diff --git a/tests/test_json.rs b/tests/test_json.rs
index ba45d974..f6ca5a47 100644
--- a/tests/test_json.rs
+++ b/tests/test_json.rs
@@ -1024,7 +1024,7 @@ fn test_missing_field() {
 fn test_missing_renamed_field() {
     #[derive(Debug, PartialEq, Deserialize)]
     struct Foo {
-        #[serde(rename_deserialize="y")]
+        #[serde(rename="y")]
         x: Option<u32>,
     }
 
@@ -1042,3 +1042,26 @@ fn test_missing_renamed_field() {
     ))).unwrap();
     assert_eq!(value, Foo { x: Some(5) });
 }
+
+#[test]
+fn test_missing_fmt_renamed_field() {
+    #[derive(Debug, PartialEq, Deserialize)]
+    struct Foo {
+        #[serde(rename(json="y"))]
+        x: Option<u32>,
+    }
+
+    let value: Foo = from_str("{}").unwrap();
+    assert_eq!(value, Foo { x: None });
+
+    let value: Foo = from_str("{\"y\": 5}").unwrap();
+    assert_eq!(value, Foo { x: Some(5) });
+
+    let value: Foo = from_value(Value::Object(treemap!())).unwrap();
+    assert_eq!(value, Foo { x: None });
+
+    let value : Foo = from_value(Value::Object(treemap!(
+        "y".to_string() => Value::I64(5)
+            ))).unwrap();
+    assert_eq!(value, Foo { x: Some(5) });
+}