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pezkuwi-sdk/docs/VISUAL_IDENTITY.md
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PezkuwiChain — Visual Identity

Brand color palette, logo variants, and usage guidelines for the Digital Kurdistan State.


1. Purpose

This document specifies the official visual identity of the PezkuwiChain blockchain — its color palette, logo variants, and their cultural-symbolic foundations — as a brand guideline for the project and its ecosystem.


2. Brand Color Palette

The palette consists of the three national colors of the Kurdistan flag, plus neutral black and white for typography and backgrounds.

2.1 Primary Colors

Color Kurdish Symbolic Meaning Approx. Hex
Green kesk (کەسک) Land, mountains, fertility of Kurdistan #018000 – #1E9C29
Red sor (سۆر) Blood of martyrs, national sacrifice #C8102E – #E2231A
Yellow / Gold zer (زەر) Sun, hope, the eternal Kurdish spirit #F8D02C – #FEBD11

2.2 Support Colors

Color Use Hex
Black Dark backgrounds, primary typography #000000
White Light backgrounds, contrast typography #FFFFFF

2.3 Excluded Colors

Pink / magenta (and visually similar shades) are not part of the PezkuwiChain identity. This is a cultural choice — pink carries gendered connotations inappropriate for a national project — and a brand-distinctiveness choice. The red used is always the Kurdish flag red (sor), never a Western pink/magenta tone.


3. Logo Variants

All variants use the approved palette and a consistent symbolic composition: a floral/rosette of six petals around a central Roj (sun), with the "Pezkuwichain" wordmark in a flowing italic typeface.

3.1 Primary — Horizontal, Light Background

Symbol at left, wordmark at right in black; white background. Default for documentation, websites, light-mode interfaces, and official correspondence.

3.2 Dark — Green / Black Background

Symbol with central Roj, wordmark in white, vertical green divider; black background. For dark-mode interfaces, video, and banners.

3.3 Cultural — with Pezkuwi Head

Floral/rosette with a stylized pezkuwi (mountain goat) head at center; sor + kesk + white. For cultural and heritage contexts and community events.


4. Symbolic Composition

  • Central Roj (sun): the foundational symbol of Kurdish identity, present on the Kurdistan flag; its rays evoke Newroz (Kurdish New Year, March 21).
  • Six petals: the four regions of Kurdistan (Bakur, Başûr, Rojava, Rojhilat) plus the global diaspora and the unifying homeland. The petal form draws from Kurdish carpet, textile, and architectural rosette motifs — organic, not abstract-geometric.
  • Pezkuwi head (select variants): the bezoar wild goat (Capra aegagrus) of the Zagros, national totem of the Kurdish people.
  • Wordmark: "Pezkuwichain" in a flowing italic typeface, black on light / white on dark.

The identity is derived exclusively from the flag of Kurdistan, Kurdish ornamental tradition, and the natural and cultural heritage of the Kurdish people.


5. Usage Guidelines

Do:

  • Use logos only in their official, unmodified forms; preserve proportions.
  • Choose the variant that suits the background (light vs. dark).
  • Reproduce colors per Section 2.

Don't:

  • Alter the logo colors, or substitute the Kurdish red (sor) with pink/magenta.
  • Separate the symbol from the wordmark in primary applications (symbol-only is permitted only for favicons / space-constrained icons).
  • Stretch, distort, rotate, or recolor the logo outside the approved variants.

6. Brand Inquiries

PEZ KIWI Company · info@pezkuwichain.io · https://pezkuwichain.io

Companion document: BRAND_HERITAGE.md.